In the centre of culture, in the middle of Europe and Mediterranean sea Italy is the most important crossroads in Europe. It links southern Europe to the rest of the continent and the whole world. Its position is completely strategic and makes the country a perfect meeting point for land, sea and air routes.
Immerse yourself in the beauty of landscapes
The natural landscapes that characterize this country are undeniably breathtaking. Diversity unfolds at every turn, from majestic mountains and picturesque lakes to sunny coastlines and stretches of dark green woods. Northern Italy has spectacular mountain vistas in the Dolomites and the Alps, vast crystalline lakes, undulating vineyard covered hills, dramatic coastlines, and enchanting historical cities with distinctive architecture. As one ventures to the Central and Southern regions of the country, the scenery transforms into fragrant orange groves in Sicily, vineyard-covered landscapes in Tuscany and Lazio, and millennia-old rock-cut homes and churches nestled in ravine-cut lands in Basilicata.
The Dolomites
Tuscany
Garda Lake 
Italian cities: different vibes for a distinct feeling
Italy, the birthplace of beauty, captivates with an allure interwoven within the rich history, art, and architecture that define its essence. Embarking on a journey through the epochs, Italy reveals treasures that have enchanted souls across the ages: a heaven for those captivated by the evolution of architecture and design.
In Rome, history reigns supreme, casting a spell with ancient structures and a narrative that spans over two millennia, inviting exploration and awe. Florence, the city of the Renaissance, stands as a living canvas adorned with artistic masterpieces. Venice, with its unique magic atmosphere, and Milan, the vibrant design and fashion city, contribute to Italy’s kaleidoscope of cultural richness. Venturing south, Naples and Amalfi radiate distinctive charm, while Sicily, a historical crossroads, carries the echoes of ancient Greece and the Arab world in its heritage. All these influences create a cultural blend in Italy, a perfect mix of flavours transcending time and borders.
This remarkable diversity stands as one of the prime motivations to immerse oneself in the wonders of Italy.
Florence
Venice
Cinque Terre 
Quality of life and lifestyle
Italy is a modern and cosmopolitan country with over 60 million inhabitants enjoying an excellent standard of living. The nation’s superior health and education services, abundant opportunities set against a picturesque landscape, and a vibrant cultural scene are only some factors that contribute to the appeal that has led more than 4 million foreigners (7.0% of the total residents – Source: Istat) to choose Italy as their home.
Italy’s strategic sectors, such as fashion, automotive, marine engineering, design, and mechanics, play a pivotal role in its international brand recognition, celebrated worldwide. Italy means style, innovation, creativity and love for the tradition.
All these key factors have established the success of Made in Italy brand in the competitive world market.
At last, Italy has the largest number of World Heritage (UNESCO) sites in Europe, with 55 locations listed as places of outstanding cultural and historical significance.